Below you’ll find a tagline and rationale I wrote for my client’s new hardwood flooring campaign.
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Quick-Step, for a home that suits you

At Quick-Step, it is our aim to create beautiful, durable floors that are tailored to your lifestyle, instead of the other way around. We translate our true craftsmanship and expertise into a solid foundation for your home, and leave the definition of ‘home’ up to you.

We understand that your home might be the one place where you truly allow yourself to be who you are. It’s where you gather around the table with family and friends, where you find comfort and safety, and where you let your creativity run wild. 

Whether you’d self-describe as over the top and eclectic, or as calm and collected, we want to contribute to a space where you can genuinely express yourself, free from any worries or prejudices.

Here’s to a home that will stand the test of time, and elegantly follow your lead as you move through it. Not to worry; our floors can handle whatever creative outburst you decide to throw their way.

Quick-Step,
For a home that suits you