About the client
Circle is an all-in-one, branded community-building platform designed for creators, coaches, and brands to host discussions, members, live events, courses, and paid memberships in one place. It focuses on fostering engagement through a modern, customizable interface, eliminating the need for separate tools for content and community.
The client brief
Circle needed a way to convert curious visitors (people who were aware of the platform but hadn’t yet taken the leap) into trial users. The goal was to design a top-of-funnel lead magnet that felt genuinely valuable, not just a gimmick to collect emails. From there, a welcome email sequence would do the heavy lifting: nurture the new subscriber, build trust in the brand, and guide them toward starting a free trial without feeling pushy.
My approach & solution
I started by identifying the pain points of Circle’s audience (creators, coaches, and community builders). Rather than a generic guide, I proposed a data-backed benchmark report that answers the question every creator asks themselves: “Am I focusing on the right income streams?” This gave the lead magnet immediate perceived value and a built-in shareability factor. The 3-email sequence was then structured to build trust: deliver value first, introduce a counterintuitive insight second, and close with social proof that makes the outcome feel achievable (and easy to mimic!)
The result
The email sequence was designed to move a cold subscriber from curiosity to trial sign-up across seven days, with each email serving a distinct persuasive function. The intended outcome is a lift in free trial starts among leads who downloaded the report.
Skills demonstrated
This project showcases full-funnel copywriting, from landing page and lead magnet concept through to a multi-email nurture sequence. It demonstrates the ability to develop a content strategy rooted in audience insight, write in a brand voice that feels warm but credible, and structure a conversion journey with clear narrative progression. It also reflects skills in data-led storytelling, CTA writing, and translating a product’s value proposition into outcomes the reader can picture for themselves.
Part 1 | The lead magnet
“The 2025 Creator Income Report”
What is the lead magnet
A data-rich benchmark report, centered around a clear visual breakdown, revealing how the 18,000+ creators on Circle earned money over the past year. Readers see how income was distributed across memberships, courses, coaching, live events, and more, so they can benchmark their own business against real results.
Why I’m suggesting this lead magnet
Circle’s audience is data-driven and short on time. As content creators, marketers, and community managers, they’re wearing multiple hats all at once. A benchmark report gives a clear, credible answer to the question every creator asks themselves: “Am I focusing on the right income streams?”
Beyond the personal value, the report also gives creators a ready-made authority asset.
They can share the data with their own communities, clients, or followers, which extends Circle’s brand reach organically.
I believe this lead magnet is a high-perceived-value asset that requires zero purchase commitment. It’s a perfect entry point for prospects who need that extra push before starting a free trial.
Landing page copy
<Header copy> Are You Focusing on the Right Income Streams?
<Body copy> Running a creator business means wearing every hat in the building. You’re the strategist, the content engine, the community host, the customer support team, and somehow, you’re still supposed to figure out which revenue streams are actually worth your time.
Here’s the honest truth: most creators are guessing. They double down on what feels productive rather than what’s actually paying off. The result? Months wasted on income streams that barely move the needle, while the real opportunities sit untapped.
<Callout> What if you could take the guesswork out of the equation?
Circle powers over 18,000 creators, brands, and businesses, and more than 10 million community members across the platform. We’ve looked at how those creators actually earned money in 2025, and we’ve turned the data into a clear, actionable report you can use today.
<Button> Download “The 2025 Creator Income Report” for free
Find out:
- Which income streams generated the most revenue for creators in 2025 (and which were overrated)
- The average income split across memberships, courses, coaching, events, and digital products
- Where top-performing creators are focusing their energy (and what the rest are missing)
- The one income category most creators underestimate (and why it matters for long-term stability)
- How to benchmark your own income streams against 18,000+ real creator businesses
<Button> Download the Free Income Report
We’ll send the report straight to your inbox and publish practical insights for creators once a week. Unsubscribe at any time.
Part 2 | Welcome email sequence
The 3-part nurture sequence below begins the moment someone downloads the report. Each email builds on the last: deliver value first, introduce Circle second, and let the offer follow naturally.
Email 1: Day 0 (Sent immediately after download)
Subject: Your 2025 Creator Income Report is here, [FIRST NAME]
Goal: Deliver the asset, set expectations, build relationship, invite engagement
<Email copy> Hi [FIRST NAME],
Your copy of The 2025 Creator Income Report is attached. We hope you enjoy it!
Inside you’ll find a breakdown of how creators across the Circle platform structured their income last year: which streams performed, which were overestimated, and where the real opportunities are hiding.
A few things stood out to us when we compiled the data. We’ll share the most surprising insight in a few days. For now, take some time to see how your own income streams compare.
One quick note: this report is based on real data from 18,000+ creators building on Circle.
If you’d like to explore how Circle could help you build, monetize, and grow your own community, you can do that below — no credit card needed.
<CTA Button> Explore Circle
Got any questions about the report? Just hit reply. We read every message and love hearing from creators.
Talk soon,
The Circle Team
You subscribed when you downloaded The 2025 Creator Income Report. We’ll be in touch once a week with insights worth your time. Unsubscribe at any time.
Email 2: Day 3
Subject: The income stat that surprises most creators
Goal: Pull a counterintuitive insight from the report, create an ‘aha’ moment, introduce Circle’s solution
<Email copy> Hi [FIRST NAME],
We’ve been sharing The Creator Income Report with thousands of creators over the past few days, and one data point keeps stopping people in their tracks.
Creators who built a paid community generated, on average, 2.4× more recurring income than those who relied on courses or digital products alone.
This income gap compounds year over year, and most creators don’t see it coming.
Here’s why it happens: courses and digital products are excellent for acquisition because they’re visible, shareable, and easy to market. But once someone buys, the relationship often ends there. A community keeps people engaged, returning, and paying, month after month.
It’s the difference between a transaction and a transformation. And the data shows that creators who offer both don’t just earn more, they also retain more.
That’s exactly what Circle was built for. It brings your community, courses, events, coaching, and payments together in one place, so you can build recurring and compounding revenue.
If you’ve been thinking about launching a community (or relaunching one that didn’t quite stick), this is a great time to explore it.
<CTA Button> Start Your Free Trial
Hit reply if you have any questions at all.
We’d love to hear from you,
The Circle Team
Email 3: Day 7
Subject: What happened when she stopped trading time for money
Goal: Social proof via creator story, make the outcome feel real and achievable, drive trial
<Email copy> Hi [FIRST NAME],
When Maya launched her first online JavaScript course, she was charging $197 and working harder than she ever had as an employee.
She was good at it. She had students. She got results. But every month, she was starting from zero — no recurring revenue, no community, no compounding growth. Just a constant sprint to find the next customer.
Sound familiar?
Twelve months after moving her business onto Circle, the picture looked very different.
She launched a paid membership alongside her course, and within her first year on the platform, recurring membership revenue made up 60% of her total income.
“I went from launching a new course every quarter just to pay my bills, to having predictable income. That really changed how I showed up for my community.” —Maya, Circle creator
Maya’s story isn’t unusual. It’s what happens when creators stop building income streams in isolation and start building an ecosystem.
If you’re ready to see what that looks like for your business, your free trial is waiting. Set up your community in minutes. No special skills required. We’ll guide you every step of the way.
<CTA Button> Start Your Free Trial
You’ve got 14 days to explore the platform, move your audience, and see how it feels. We think you’ll want to stay.
Here when you’re ready,
The Circle Team
P.S.: Circle comes with a 30-day money-back guarantee on paid plans — no questions asked.
